
Apple’s newest keynote at Apple Park introduced updates throughout audio, wearables, and smartphones. The corporate launched AirPods Professional 3, refreshed its complete Apple Watch lineup, and unveiled three main additions to the iPhone household. Right here’s an entire breakdown of every little thing introduced.
AirPods Professional 3: Smarter, stronger, extra succesful


With AirPods Professional 3, Apple introduces enhancements to audio efficiency, sturdiness, and well being monitoring, whereas additionally debuting reside translation capabilities.
Class | Particulars |
Audio | Multi-port acoustic design for higher bass and wider soundstage |
Noise Management | Twice the Lively Noise Cancellation of AirPods Professional 2; 4x stronger vs authentic mannequin; foam-infused suggestions; improved Transparency mode |
Translation | Reside Translation powered by Apple Intelligence; works with gestures; translations displayed on iPhone or learn aloud; helps dual-AirPods conversations |
Match & Sturdiness | Smaller measurement, redesigned form; ear suggestions in 5 sizes; IP57 sweat and water resistance |
Health | Constructed-in coronary heart price sensor; tracks 50+ exercise sorts in Health app; integration with Health+ and third-party apps |
Battery Life | 8 hours with ANC; 10 hours in Transparency mode |
Worth & Launch | $249; pre-orders are open as at Wednesday the tenth, transport September 19 |
Apple Watch lineup: Collection 11, SE 3, and Extremely 3


Apple refreshed all three fashions, including sturdiness, well being monitoring, and connectivity upgrades.
Apple Watch Collection 11


The Apple Watch Collection 11 encompasses a slimmer design, provides 5G help, and expands its vary of well being options.
Class | Particulars |
Design | Thinnest Apple Watch but; Ion-X glass with ceramic coating; 2x extra scratch-resistant |
Connectivity | First Apple Watch with 5G mobile |
Software program | watchOS 26, which incorporates new watch faces — Move (Liquid Glass numerals) and Exactograph (precision timekeeping). |
Well being | Hypertension notifications, detecting persistent hypertension traits.Sleep Rating to trace sleep high quality utilizing period, wake-ups, and levels. |
Battery Life | As much as 24 hours |
Supplies | 100% recycled aluminum (Jet Black, Silver, Rose Gold, Area Grey) and 100% recycled titanium (Pure, Gold, Slate) |
Worth & Launch | $399; pre-orders are open as at Wednesday the tenth, accessible September 19 |
Apple Watch SE 3


Apple’s entry-level Watch now provides an At all times-On show and new well being monitoring on the identical reasonably priced worth.
Class | Particulars |
Chip | S10 processor for sooner efficiency |
Show | At all times-On for the primary time on SE |
Gestures | Helps double-tap and wrist flick |
Well being | Wrist temperature sensing with ovulation estimatesSleep apnea notificationsSleep Rating |
Battery Life | 18 hours; quick charging (quarter-hour = 8 hours use) |
Supplies | Recycled aluminum in Starlight and Midnight |
Worth & Launch | $249; pre-orders are open as at Wednesday the tenth and accessible September 19 |
Apple Watch Extremely 3


The Apple Watch Extremely 3 introduces the biggest show but to the lineup and options satellite tv for pc connectivity to be used in distant situations.
Class | Particulars |
Show | Largest Apple Watch show; wide-angle OLED with LTPO3; thinner bezels; higher brightness at angles |
Connectivity | 5G plus satellite tv for pc communication for messaging, Discover My location sharing, and emergency SOS; redesigned antenna doubles sign power |
Battery Life | As much as 42 hours |
Design | Titanium body utilizing 3D-printed recycled supplies |
Bands | New Path Loop with reflective yarn; Hermès rubber and En Mer bands |
Worth & Launch | $799; pre-orders open as at Wednesday, the tenth, accessible September 19 |
iPhone 17 household: 4 massive additions
Apple expanded its smartphone lineup with iPhone 17, iPhone Air, iPhone 17 Professional, and iPhone 17 Professional Max, every beginning with 256GB of storage.
iPhone 17


Apple’s normal mannequin now features a ProMotion show, new Ceramic Protect, and improved cameras.
Class | Particulars |
Design | 6.3-inch show with thinner borders; Ceramic Protect 2 (3x scratch resistance); 7-layer anti-reflective coating |
Show | ProMotion as much as 120Hz; At all times-On right down to 1Hz; 3000 nits peak brightness |
Chip | A19 with improved Neural Engine and GPU; optimized for Apple Intelligence |
Battery | All-day use; 8 further hours of video playback vs iPhone 16; 50% cost in 20 minutes |
Rear Cameras | 48MP Twin Fusion system with 2x telephoto; 48MP Extremely Extensive (4x extra decision vs iPhone 16) |
Entrance Digicam | New 18MP Middle Stage digital camera with sq. sensor; versatile framing; stabilized video calls |
Storage | Begins at 256GB |
Worth & Launch | $799; pre-orders open Friday, the twelfth and accessible September 19 |
iPhone Air


iPhone Air turns into the thinnest iPhone thus far, combining pro-level efficiency with a light-weight titanium body.
Class | Particulars |
Design | 5.6mm skinny; titanium body; Ceramic Protect 2 back and front; colours: Area Black, Cloud White, Gentle Gold, Sky Blue |
Show | 6.5-inch ProMotion 120Hz; At all times-On; 3000 nits brightness |
Chip | A19 Professional with improved CPU/GPU; Neural Accelerators; bigger cache |
Connectivity | Wi-Fi 7, Bluetooth 6, Thread; C1X modem (2x sooner, 30% extra environment friendly); eSIM-only worldwide |
Rear Digicam | 48MP Fusion with 2x telephoto; computational images options |
Entrance Digicam | Middle Stage with Twin Seize video (entrance + rear recording) |
Battery | All-day life; with MagSafe Battery as much as 40 hours video playback |
Equipment | Slim MagSafe Battery, translucent case, bumper case, Crossbody Strap |
Worth & Launch | $999; pre-orders open Friday, the twelfth and accessible September 19 |
iPhone 17 Professional


iPhone 17 Professional, probably the most superior iPhone but, is redesigned with an aluminum unibody, vapor chamber cooling, and a pro-grade digital camera system.
Class | Particulars |
Design | Aluminum unibody with vapor chamber cooling; Ceramic Protect 2 back and front; colours: Refined Silver, Deep Blue, Cosmic Orange |
Chip | A19 Professional with Neural Accelerators; 40% higher sustained efficiency than iPhone 16 Professional |
Battery | Largest iPhone battery; Professional Max provides as much as 39 hours of video playback |
Rear Cameras | Triple 48MP Fusion system; new 8x telephoto (200mm) with tetraprism stabilization |
Entrance Digicam | 18MP Middle Stage with wider area of view |
Video | ProRes RAW seize; Genlock synchronization; 4K120; Dolby Imaginative and prescient HDR |
Equipment | TechWoven Case, clear and silicone instances, Crossbody Strap |
Storage | Begins at 256GB; Professional Max accessible as much as 2TB |
Worth & Launch | $1099; pre-orders open Friday, accessible September 19 |
iPhone 17 Professional Max


The iPhone 17 Professional Max builds on the Professional mannequin with a bigger show, the largest iPhone battery thus far, and prolonged video playback, whereas retaining the identical pro-grade digital camera system and efficiency upgrades.
Class | Particulars |
Design | Identical aluminum unibody and Ceramic Protect 2 as iPhone 17 Professional; bigger kind issue |
Chip | A19 Professional with Neural Accelerators; 40% higher sustained efficiency than iPhone 16 Professional |
Battery | Largest iPhone battery ever; as much as 39 hours of video playback |
Rear Cameras | Triple 48MP Fusion system; 8x telephoto (200mm) with tetraprism stabilization |
Entrance Digicam | 18MP Middle Stage with wider area of view |
Video | ProRes RAW seize; Genlock synchronization; 4K120; Dolby Imaginative and prescient HDR |
Equipment | TechWoven Case, clear and silicone instances, Crossbody Strap |
Storage | Begins at 256GB; accessible as much as 2TB |
Worth & Launch | $1199; pre-orders open Friday, accessible September 19 |
Pricing abstract
Product | Beginning Worth |
AirPods Professional 3 | $249 |
Apple Watch SE 3 | $249 |
Apple Watch Collection 11 | $399 |
Apple Watch Extremely 3 | $799 |
iPhone 17 | $799 |
iPhone Air | $999 |
iPhone 17 Professional | $1099 |
Pre-orders for all merchandise will probably be accessible beginning Friday, September 12, with shipments starting on September 19.
iPhone 17 lineup: side-by-side comparability
Characteristic | iPhone 17 | iPhone Air | iPhone 17 Professional | iPhone 17 Professional Max |
Show | 6.3″ ProMotion, 120Hz, 3000 nits | 6.5″ ProMotion, 120Hz, 3000 nits | 6.7″ ProMotion, 120Hz, 3000 nits | 6.9″ ProMotion, 120Hz, 3000 nits |
Design | Ceramic Protect 2, thinner borders | 5.6mm titanium body, Ceramic Protect 2 | Aluminum unibody, vapor chamber cooling | Identical as Professional, bigger kind issue |
Chip | A19 | A19 Professional | A19 Professional (40% higher sustained efficiency) | A19 Professional (40% higher sustained efficiency) |
Rear Cameras | Twin 48MP Fusion + Extremely Extensive | 48MP Fusion + 2x telephoto | Triple 48MP Fusion + new 8x telephoto (200mm) | Triple 48MP Fusion + new 8x telephoto (200mm) |
Entrance Digicam | 18MP Middle Stage | 18MP Middle Stage + Twin Seize video | 18MP Middle Stage, wider FOV | 18MP Middle Stage, wider FOV |
Battery Life | All-day; +8 hrs video vs iPhone 16 | All-day; as much as 40 hrs with MagSafe Battery | Longest but in Professional line | Largest iPhone battery; as much as 39 hrs playback |
Storage Choices | Begins at 256GB | Begins at 256GB | 256GB – 2TB | 256GB – 2TB |
Beginning Worth | $799 | $999 | $1099 | $1199 |
Apple Intelligence on the core of 2025 gadgets
An necessary theme of Apple’s September 2025 occasion was Apple Intelligence, the corporate’s system-wide AI platform. Slightly than a standalone app, Apple described it as a core layer working throughout iPhone, iPad, Mac, Watch, and AirPods. It runs on-device utilizing the most recent A19 and M-series chips, guaranteeing pace and privateness with minimal cloud dependence.
Apple highlighted its privacy-first design, counting on Non-public Cloud Compute in order that delicate info stays on-device or inside Apple’s safe servers. Key talents embody real-time translation, textual content summarization, e-mail drafting, photograph enhancing, and contextual search in Images.
Siri has been upgraded with pure dialog, proactive reminders, and extra revolutionary cross-app activity administration. Apple Intelligence is tightly built-in into iOS 26, watchOS 26, and macOS Sequoia, forming the spine of this yr’s gadgets.
Software program updates throughout Apple gadgets
Right here’s what’s new throughout Apple’s platforms:
- watchOS 26: New Move and Exactograph faces, expanded sleep metrics with Sleep Rating, hypertension monitoring, and exercise teaching powered by AI.
- iOS 26: Deeper Apple Intelligence integration throughout system apps, smarter Siri, enhancement to digital camera and Reside Translation, and interface refinement tied to on-device fashions.
- macOS 15 Sequoia: Apple Intelligence throughout Finder, Mail, and Safari, improved continuity with iPhone, and extra revolutionary window administration.
- iPadOS 18: Enhanced multitasking, upgraded Apple Pencil help, expanded Apple Intelligence enhancing instruments for artistic workflow.
Closing ideas
Apple’s September occasion introduced upgrades throughout its hottest classes. AirPods gained well being and translation options, whereas the Apple Watch added blood strain and sleep monitoring. The iPhone lineup launched thinner, extra sturdy designs with stronger chips and digital camera methods. Throughout the board, Apple is leaning closely on Apple Intelligence, making AI a central a part of its ecosystem.