Sports betting outfit, Bet9ja, has explained that it is into sports sponsorship to help the country bridge the gap between potential and success in the international arena.
Last month, Bet9ja announced its headline partnership with reigning Nigerian Premier Football League (NPFL) champions, Remo Stars. From a grassroots academy in Ikenne to lifting the NPFL trophy in 2024/25, Remo Stars have shown what youth-driven football can achieve.
Now, with Bet9ja’s backing, the club is setting its sights even higher: defending their league crown and becoming the first Nigerian side since Enyimba in 2004 to win the CAF Champions League.
Explaining the outfit’s foray into football sponsorship, Bet9ja’s Senior Marketing Manager, Jennifer Olatunji, said: “Football is the heart of many young people in Nigeria
“Our investment in Remo Stars is a way of investing in local talent and building a world-class future for Nigerian football and its rising stars.”
Apart from football, Bet9ja has also delved into boxing promotion with its alignment with Moses Itauma, the boxing prodigy already tipped as a future world heavyweight champion.
Olatunji describes Itauma as a young man, who embodies the same spirit as Remo Stars: young, fearless, and determined to put Nigeria back on the global map.
By aligning with both a rising football club and a rising fighter, she said that Bet9ja is building foundations and investing in systems to ensure young Nigerians don’t just chase opportunities abroad, but find the resources, facilities, and belief to succeed at home.
She said: “Nigeria’s sporting story has too often been one of near misses and unrealised potential. Talent leaves too early. Clubs crumble under financial pressure. Infrastructure lags behind ambition.
“Bet9ja’s intervention is designed to flip that script and show that with the right support, Nigerian sports can produce more than quick flashes of brilliance.”
The message, she said, is “Bet9ja is betting on youth, on community, and on the possibility of a Nigerian sporting future built at home, for home, and by home. And if history is anything to go by, it’s an almost sure ticket.”
