Uber Safari, a new product category offering tailored safari experiences, has been introduced at Nairobi National Park following a successful trial run in South Africa by Uber, the US-based ride-hailing and delivery company.
Uber Safari will enable local tour operators and fleet partners to incorporate their services into the Uber app, providing an opportunity to earn from the platform. The service was launched in Kenya as part of Uber’s 10-year anniversary celebration in the country, offering seamless, on-demand access to Nairobi National Park, the only national park in the world situated within a capital city.
With Uber Safari, riders can choose from two distinct experiences: a Day Safari or a Night Safari, both within Nairobi National Park. Through Uber Reserve, riders can pre-book their adventure directly in the app and will be picked up in a fully licensed, safari-ready Land Cruiser operated by licensed tour companies.
Each journey includes a licensed guide and offers a three-hour wildlife experience, creating a seamless connection between the city and the wild. The service is offered in partnership with the Ministry of Tourism, Kenya Wildlife Services, the Tourism Regulatory Authority, and trusted local fleet partners, ensuring that every trip is safe, reliable, and aligned with Kenya’s commitment to sustainable tourism.
Since its launch in Kenya, Uber has become a significant economic enabler, contributing KSh 14.1 billion to the economy in 2023 alone and helping drivers earn 37 percent more than their next best alternative. The launch of Uber Safari comes at a time when tourism remains a crucial pillar of Kenya’s economy, contributing 10.4 percent to GDP and 5.5 percent to formal employment. In 2023, the Uber app facilitated KSh 2.7 billion in added value to Kenya’s tourism sector, supporting millions of tourist journeys.
