Data can be incredibly helpful, especially when you’re planning the ultimate October Prime Day 2025 beauty haul.

Fortunately, we dug through the E! archives to find some of the hottest beauty and skincare products that were on sale during last year’s event. And while we can’t say for certain that these exact items will be discounted again next week, we definitely hope they will be!

In 2024, fan-favorite products including COSRX Snail Mucin, Laneige Lip Sleeping Masks, ColorWow hair care, Clinique lipstick, GrandeLASH serum, and so much more were majorly discounted during Amazon’s fall deals event.

The markdowns were real—and the shopping was so worth it. And because we think this year will be just as good we rounded up a bunch of those past deals to give you a refresher on what to look out for this time around.

Plus, many of these beloved products are already on sale ahead of Prime Day. So, why wait? With beauty deals this good popping up early, now’s the perfect time to start adding to cart.



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