TCL Electronics, a prominent pioneer in home appliances, announced the expansion of its partnership with Call of Duty® alongside the global rollout of Black Ops 7.
TCL and Call of Duty share a long-standing partnership that has grown alongside the evolution of the gaming landscape. Over the years, TCL has supported multiple franchise releases, global creator events, and regional gaming activations, consistently aligning its display innovations with the visual standards of the Call of Duty universe.
From previous Black Ops titles to this year’s Call of Duty®: NEXT, TCL has collaborated closely with Activision to understand the needs of players and enhance gaming-driven features across its lineup. With Black Ops 7, the partnership enters a new chapter, combining advanced QD-Mini LED technology with one of the most iconic franchises in modern gaming.
“Call of Duty has always pushed visual innovation,” said Scott Ramirez, Vice President of Product Marketing and Development, TCL Home Theater. “With Black Ops 7 and our newest QD-Mini LED televisions, we are delivering the brightness, contrast, and motion handling needed to experience the game as its creators intended.
TCL C7K—Higher Brightness, More Precision, and Enhanced Visual Depth
Stepping up in performance, the C7K incorporates up to 2,800 local dimming zones and 3,000 nits peak brightness to deliver greater contrast and realism on a big screen. With a 144Hz native refresh rate, AMD FreeSync Premium Pro and optimized Game Modes with improved audio, motion stays exceptionally smooth and responsive even during high-intensity sequences. The C7K’s elevated HDR performance enhances visibility of textures, UI elements and lighting, creating a more immersive and finely detailed experience for players stepping into the world of Black Ops 7.
TCL C6K—Fast, Fluid and Built for Players Who Prioritise Responsiveness
The C6K delivers smooth, stable performance with a 144Hz native refresh rate, VRR support and low input lag suited for fast-paced encounters. Its QD-Mini LED backlight features hundreds of dimming zones, improving visibility in darker areas of the map and helping players identify environmental details that matter in close combat. For big-screen gaming setups, the C6K offers fluidity and speed that competitive players value.
TCL C8K—Flagship Performance for Maximum Immersion on the Biggest Screens
Set to launch in South Africa in 2026, the C8K is engineered for players seeking the most cinematic and commanding display possible. With up to 3,840 local dimming zones and peak brightness reaching 4,500–5,000 nits (size-dependent), the C8K produces exceptional clarity, depth and Halo control. Combined with its 4K 144Hz display, ultra-fast motion handling, and premium QD color accuracy, the C8K delivers a powerhouse visual experience tailored for next-generation consoles. Its QLED technology further enhances this performance by producing an ultra-wide color range—covering 97% of the DCI-P3 spectrum—bringing over a billion rich, lifelike colors to the screen for truly immersive gameplay.
Game Master Technology: Optimised for Competitive Play
All three models feature TCL’s Game Master suite—a dedicated set of gaming tools that automatically activates low-latency performance modes, manages VRR/FreeSync stability, and provides a quick-access gaming dashboard for real-time adjustments. Shadow enhancement features also improve visibility in darker areas, giving players clearer insight during tactical moments.
“Our partnership with Call of Duty reflects our shared focus on delivering immersive, high-performance experiences for players. With Black Ops 7 and our latest QD-Mini LED lineup, we’re delivering the level of clarity, motion precision and responsiveness today’s players expect from a next-generation gaming display.” Said Mr. Majid Khan Niazi, Marketing Director, TCL Middle East & Africa.
