Liquid C2 has announced the launch of its AI-powered Google Cloud distribution program.
Known as “Liquid G,” the program aims to speed up cloud adoption and drive growth for African resellers and enterprises. Delivered through Cloudmania, Liquid G builds on the company’s long-standing collaboration with Google Cloud and marks a significant step in expanding access to advanced cloud technologies across the continent.
Unlike traditional distributors, Liquid G focuses on AI-enabled support that streamlines business operations for resellers while showcasing best-in-class Google Cloud infrastructure, AI, and data analytics solutions that are in increasing demand on the African continent. In addition, Liquid G streamlines the reseller journey by having a single provider with an integrated marketplace for procurement of services and billing in local currency.
“Cloud adoption in Africa is accelerating, and resellers need solutions that are not only accessible but also intelligent and adaptive,” said Oswald Jumira, chief executive officer of Liquid C2. “Liquid G redefines how African resellers engage with Google Cloud, making the process smarter, faster, and more rewarding. Our goal is to empower local businesses to harness cloud innovation in ways that directly impact productivity and growth, ensuring that more Africans have access to the tools needed to thrive in the digital economy.”
Through this program, resellers can strengthen customer relationships, grow multi-cloud margins, and expand their service portfolios with minimal complexity. By integrating AI into every step from onboarding to product discovery, it delivers a differentiated experience that aligns with the evolving needs of African digital businesses.
“We are excited to see Liquid C2 launch the Liquid G program. This initiative represents a significant step forward in making Google Cloud’s powerful infrastructure, AI, and data analytics solutions more accessible to businesses across Africa,” said Simon Aldous, Director, Channel Sales, UKI and SSA, Google Cloud. “Our long-standing collaboration with Liquid C2 continues to drive cloud adoption, and Liquid G’s focus on streamlining the reseller journey will undoubtedly empower local enterprises to innovate and thrive in the digital economy.”
