iStore, South Africa’s Apple Premium Partner, has launched the new iPhone 17 range, including the all-new iPhone Air, available today across its national retail network and online at www.istore.co.za.
The iPhone 17 series brings a fresh wave of innovation, blending Apple’s signature design with next-gen performance.
iPhone 17

- 6.3″ Super Retina XDR display with ProMotion (120Hz refresh rate)
- Dual 48MP Fusion rear cameras + 18MP Center Stage front camera
- A19 chip with 5-core GPU
- Ceramic Shield 2 for 3x better scratch resistance
- Available in Lavender, Sage, Mist Blue, White, Black
iPhone 17 Pro & Pro Max


- Triple 48MP Fusion camera system
- A19 Pro chip with 6-core GPU
- Up to 2TB storage option
- Pro Max offers up to 37 hours video playback
- Available in Cosmic Orange, Deep Blue, Silver
iPhone Air


- Ultra-slim 5.6mm titanium frame
- Single 48MP Fusion camera
- A19 Pro chip (slightly downgraded GPU)
- Available in Sky Blue, Light Gold, Cloud White, Space Black
More eSIM Support from iStore Experts – With the eSIM-only iPhone 17 Air, introducing a new standard of connectivity.
iStore now offers up to R25 000 cash back into your bank account when you trade in and upgrade to the latest iPhone. Additionally, customers who are not yet ready to upgrade can also lock in their trade-in value, ensuring they receive the best possible value for their current phone when they are ready to upgrade. Their trade-in value will be locked in for 60 days and applies to cash and contract purchases, available both in-store and online.
“By giving customers the ability to lock in their trade-in value, iStore is yet again ensuring that customers always get more at iStore. Customers can also trade in up to five devices across iPhone, Mac, iPad, Apple Watch, PC, or Android smartphones.”