YouTube and Vumatel (a company of the Maziv Group) announced a joint pilot program aimed at tackling digital inequality in South African township homes by enabling affordable, high-speed fiber connectivity bundled with Smart TV streaming.
“Our fiber-to-the-home model fundamentally disrupted the market by breaking the financial barriers to connectivity for households across South Africa. The collaboration with YouTube and Google TV is a powerful extension of that mission—transforming access into empowerment. It completes the circle by enabling people not only to get connected but also to experience the full value of being connected: learning, earning, and engaging through technology.” — Zunaid Mahomed, Chief Strategy and Growth Officer, Maziv
The initiative launching in previously disadvantaged areas like Alexandra Township, Johannesburg, will see 2,000 fiber-connected households equipped with free Google TV streaming dongles, turning standard televisions into smart, connected entertainment hubs.
Driving Digital Inclusion and Access for All
The primary goal of the pilot is to advance digital inclusion by increasing access to high-speed, reliable fiber internet in areas that have historically been excluded from the digital economy. By pairing Vumatel’s affordable fiber infrastructure with YouTube’s content ecosystem and Google TV technology, the collaboration aims to empower families to learn, connect, and entertain from the comfort of their homes—bridging the gap between connectivity and meaningful online participation.
YouTube’s Living Room Leadership and Global Inclusion Commitment
YouTube has become the number one platform for TV watch time in places like the U.S., surpassing all other streaming services and media conglomerates, confirming the living room as a major consumption hub for content. This success highlights the importance of the big-screen viewing experience.
Mahesh Bhalerao, Director of YouTube Product Partnerships, EMEA, commented on the technological approach: “Enabling an easy-to-use, accessible Connected TV experience is key to driving digital literacy and content adoption. By bundling Google TV dongles with Vumatel’s reliable and fast fiber, we are creating a seamless pathway for customers to enjoy the full range of our content, from education to entertainment, in a way that is affordable and sustainable for their households.”
The collaboration with YouTube reinforces Maziv’s commitment to bridging the digital divide through scalable, innovative partnerships that go beyond connectivity to enable meaningful participation in the digital economy.
Tony Archibong, Managing Director, Global Product Partnerships, YouTube adds: “ This pilot is an important step in upholding the platform’s mission to give everyone a voice and show them the world by ensuring that high-quality, relevant content—from educational resources to entertainment—is accessible to all, regardless of socio-economic status or geographic location.”
